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A reader who also is a USAA (United Services Automobile Association) member sent me an email about the offer from USAA. This is a great offer from a Fortune 500 financial services company. The mission of USAA is to offer banking, investing, and insurance to people and families that serve, or served, in the United States military. USAA offers a lot of products including insurance, credit cards, banking accounts, auto loans, mortgages, mutual funds, and brokerage accounts. USAA was awarded 2002 JD Power Chairman’s Award for its highly rated customer services.

Following is the email from USAA about this promotion:

USAA emerged from a tumultuous 2008 strong and growing — well positioned to meet whatever challenges lie ahead. Our 2008 Report to Members details our exceptional results:

USAA remains profitable and returned more than $857 million to our members, a portion of which were bank rebates and rewards.1

We have taken no bailout money.

94% of our members tell us USAA meets or exceeds their family’s needs for financial advice and solutions.

Can you say the same about your bank? If not, then you’re leaving one of the most valuable benefits of USAA membership on the table.

MAKE USAA YOUR BANK
USAA Federal Savings Bank exists to serve our members. We are not indebted to Wall Street or to shareholders. Our conservative USAA management practices extend to our bank, which is strongly capitalized, highly rated and FDIC insured. We offer a full range of competitive products and world-class mobile and electronic banking capabilities.

Since you don’t bank with us today, we are extending a $100 bonus (payable December 2009) for opening a checking account with us. And, because we know it’s a hassle to change banks, our capable member service representatives are standing by to help you. Just call us at (800) 531-8132.

Once you’ve experienced online banking with a company that is truly worthy of your trust, you’ll never go back to a brick-and-mortar branch again.

Thank you for your membership.

Sincerely,

Josue (Joe) Robles Jr.
Maj. General, USA (Ret.)
President and CEO

To take advantage of this offer, click here to open a USAA Free Checking account with direct deposit. Or, call (800) 531-8132 and mention CEO 100.
(Offer expires May 31, 2009)

It seems very easy to get the $100 bonus: 1. Open an account with direct deposit and mention the code CEO 100 through the phone; 2. Wait for the $100 bonus credited to your account at USAA. The Free Checking Account features: free billpay, free debit card with rewards point, no monthly fees, ATM refunds and free checks.

But you have to be a member of USAA before you can open the account. Who is eligible to be a member of USAA?

• Active-duty officers and enlisted personnel.
• Children whose eligible parents have or had a USAA auto or property insurance product.¹
• National Guard and Selected Reserve officers and enlisted personnel.
• Officer candidates in commissioning programs (Academy, ROTC, OCS/OTS).
• Former military personnel:
  • Retired officers and enlisted personnel.
  • Former officers and enlisted personnel who separated from the military on or after Jan. 1, 1996.
• Former USAA members who had USAA auto or property insurance.