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Bank of America just announced the launch of a new online shopping site-Add It Up, which is said to allows enrolled customers to earn up to 20% cash back on their purchases at more than 270 online retailers, including top names such as Walmart.com, BestBuy.com and Barnes & Noble.com. This seems to be a new cash back website for Bank of America’s online banking customers.

It looks like a new cash back website for me. Many credit card issuers also offer similar reward website. For example, Chase has the Chase Rewards Plus, Discover Card has the ShopDiscover, and Citi has the Citi Cash Bonus Center. But from this move, we can see that Bank of America is dedicated to serve its customers. “With Add It Up, Bank of America is giving customers a new way to stretch their money by getting cash back on purchases from hundreds of retailers they do business with regularly, and letting them do it online at their convenience.” as indicated by David Owen, Checking and Debit executive for Bank of America.

The merchants listed at Add It Up look really great. Add It Up has included essentially all major US online merchants and covered all categories. You can get up to 20% cash back from more than 270 participating online retailers (such as iTunes, Macys.com, BestBuy.com, Barnes & Noble.com, Walmart.com, Homedepot.com, Sephora.com, Staples.com, Gap.com, PETCO.com, Overstock.com, REI.com and LandsEnd.com). Plus you can combine Add It Up cash back with existing deals and discounts from retailers and other Bank of America programs such as Keep The Change and BankAmericard Rewards. It indeed is a great cash back deal for Bank of America customers!

Bank of America customers with a current Bank of America credit or check card who are enrolled in online banking can register for free through the Add It Up site at http://www.bankofamerica.com/additup.