I have talked a lot about the cash back, sign up bonuses, rewards points, balance transfer offers, and low interest rates at mycardblog.com. Believe it or not, the above mentioned factors will affect how a customer choose a credit card from so many credit card products nowadays. Smart credit card issuers have now used new tricks to attract more customers in a competitive market. Many credit card issuers are creating some eye-catching credit card products to compete with other credit card products. American Express is on the track.

American Express is testing the Butterfly from American Express that folds in half and pops out of a small silver case attached to a key ring (shown in the picture). Right now the Butterfly card is only available to Gold card members and it’s free. Although the credit card number of the Butterfly card is different from your normal Gold card, the Butterfly card is linked to your Gold card account. Butterfly card charges will appear in a separate itemized section of your statement following your traditional Card charges. In this way, you can track your Butterfly card spending just like your traditional Card when you Manage Your Card Account online.

You can use your Butterfly card anywhere that accepts American Express cards. Just don’t forget to unfold the card at the checkout. The Butterfly card will expire after two years after when American Express will send a new card to you.

Using Butterfly card will also accumulate rewards points for you as long as you are currently enrolled in the Membership Rewards program. However, you can’t apply for additional cards for your authorized users at this time. The Butterfly card is only issued to some targeted card members of the Gold Card from American Express Open. (previously known as the business gold rewards card)

If you have a Gold Card from American Express Open, you probably are the first to try the new product from American Express.

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